72% of couples read reviews to help decide which wedding vendors to work with and pros with reviews receive more than double the leads of those who have none. Plus, receiving at least 5 reviews in a calendar year makes you eligible for The Knot Best of Weddings Award which signals credibility and boosts trust among future clients.
So let’s look at how to request reviews for your Storefront on The Knot to ensure you’re fully taking advantage of such a powerful branding tool.
- Once you log in to your account at weddingpro.com, select the “Reviews” tab at the top of your account screen
- From here you’ll see a couple of options on the left side menu – select “Get More Reviews”. There’s two ways to get more reviews from this page.
- The first way to request reviews is to grab the unique link and send it to your past clients. You can email it or text it and once they click on it, your clients will get an easy to fill out review form for your business. We require a valid email address to verify every review.
- The second way to request reviews is to use the form provided. Just fill in your client’s information, personalize the pre-populated message, and then hit send. The email will be delivered from “The Knot Reviews” with a button that takes them right to your review form. You can select to send a copy of this email to yourself as well, so you can confirm it went through. We require the same email verification here as well.
We recommend following up with your clients a few days after asking for a review to personally check in, confirm they received the request, and let them know how much it would mean to you and your brand. Once they do leave a review, respond to the review so potential clients can see that you care and get a sense for your personality.
Once you have a few reviews, you can come back and select the “Manage Reviews” tab to respond to your reviews and select which review you’d like to appear first on your Storefront.
If you also have a Storefront on WeddingWire, make sure your reviews content is different on each site (this helps with SEO). For example, you could ask the same couple to review you on both sites, but ask them to review different aspects of your services for each to keep it a little different. Or, ask different couples for reviews on each site.
Want more Reviews inspiration? Check out this article about why having reviews on The Knot and WeddingWire is important and get tips for requesting them.
As always, if you have questions check out more in the Help Center or email support@weddingpro.com.