We know you want to book more weddings—which is why after you create your account on The Knot, our Content Team will review and update your Storefront as needed in order to help your business stand out to couples.
Common Storefront edits can include an updated business description that meets our requirements, edited photo captions, or the removal of photos that do not adhere to our guidelines.
Our Content Team may also make necessary Storefront changes at other points of your contract’s lifecycle - any changes made will be in line without our guidelines, will always be made with your best interests, and will be notified to you shortly after the changes have been made.
Below you’ll find some helpful guidelines for creating and editing your Storefront.
Important Details to Include
- Your verified business name
- Your business address
- Your website
- Note: Active business Facebook pages or active Instagram business pages are acceptable if you don’t have a business website.
- Your phone number
Your Business Description
Your description was written by our expert team of content writers with the goal of creating an engaging and informative experience while also improving conversion and boosting your SEO performance. These descriptions have been created using the information provided to our writers on your Storefront and your website, and they have been tailored to best reflect your business, your services, and your unique selling points.
Keeping our content writers’ description intact is in your best interest, but if you do need to make any edits, please do follow our Content Guidelines, which include:
- Proper spelling and grammar
- No copy/pasting from another source (including your own website)
- Headlines should be bolded (no other text should be bolded)
- Don’t use italics, underlines, <html> styling tags or hyperlinks
- All text should be left-aligned
- Bulleted lists must contain at least three items and include a colon
- Descriptions must be written in the third person (e.g. “this venue” instead of “our venue”)
- Language must be inclusive of all types of couples (e.g. use “couples” and avoid gender-specific words like “bride” and “groom”)
- Write with a neutral tone (we know you’re great, but please no phrases like “best wedding venue in ____")
- No promotional text, lists of awards, events, menus or reviews
No pricing should be included
If you make changes that do not meet our requirements, we may revert these back, so please do your best to follow our guidelines and formatting.
Our formatting guidelines for Business Descriptions on The Knot are the same across the board, whether you are a Venue, a Caterer, a Photographer, or any other type of vendor:
Each TK description consists of three sections/paragraphs. Each paragraph will contain a minimum of three sentences for each section/paragraph.
First paragraph: This should provide the couple with an overview of your business, your location, and your business type.
Second paragraph: This paragraph describes who you are, what your business is, and details your experience, aesthetic, style (or the vibe of your venue).
Third paragraph: Describes the services/products/event spaces you are offering to couples and the important details that you feel couples need to know.
Storefronts on The Knot should feature high-quality photos showcasing your wedding-related services and the products you offer. A minimum of eight photos are needed to complete your Storefront and should follow the below guidelines:
- Your main image should be landscape orientation.
- Photo descriptions will be reviewed and updated by our Content Team for spelling, grammar, and accuracy.
- No words in all caps.
- Ceremony and reception venues should feature at least one photo of the event space.
Photos should not include the following:
- Contact details such as website, email, phone numbers or references to social media sites
- Screenshots from computer screens or mobile devices
- Promotional or event posters, advertisements, award certificates or logos
- Small watermarks/logos over photos that don’t include contact details are ok.
- Montages, collages, frames or blurred edges
- Exclusions apply to allow montages for photographers, videographers, photo booth, beauty and health, and dress and attire vendors (i.e. “before and after” photos and front and back views of dresses).
- Reviews from past customers
Respect and Inclusion
We take love seriously! Please make sure your content is respectful to all by:
- Using inclusive language (like “couple” instead of “bride”)
- Avoiding discriminatory language or insensitive rhetoric that may romanticize a history of slavery
- Including diverse images of couples on your Storefront
Want more information on our inclusivity policies and practices? Check out our Nondiscrimination Policy.