What is happening?
New privacy laws in Virginia, Colorado, Connecticut, and California now require companies to give users in the state the option to opt-out of sharing online activity in an effort to protect their privacy. To comply with the new privacy legislation, The Knot and WeddingWire must give couples in these states the opportunity to block the reporting of their activity on our site from being captured, reported in our tools, and shared with third parties.
How will this affect me?
WeddingWire anticipates a small impact to reporting, and you may see a minor change to the reported number of storefront visits and website clicks. Rest assured, this will not impact the traffic to your storefront, nor the engagement on your page. Your leads will not be affected, and the reported quantity of leads on your dashboard will remain accurate. If you have a storefront on The Knot, your reporting will not be impacted as those metrics are tracked within the platform and align with the new Privacy laws. We are working to move WeddingWire reporting to a similar functionality so that we can restore your reporting soon.
What will the opt-out option look like for couples?
The opt-out option will look very similar to what you may have experienced as a consumer on other platforms and websites. Pursuant to legal obligations, we will have a link available in the footer of our home page (below-left image). If a user in Virginia, Colorado, Connecticut, or California clicks that link, the image in the below-right will open in a new window and they would need to make selections and click submit to opt-out of our system.
We’ll keep you informed in the event new privacy law changes arise, as it’s our priority to continue being transparent with valued partners like you.