To put it plainly, SEO (search engine optimization)! Search engine optimization is key to the success of your wedding business. And, as your partners in advertising, it’s our job to make sure your Storefront is visible to engaged couples actively searching for your services. When you sign up to advertise with The Knot, our internal Content Team of SEO experts, professional copywriters, and content creators will review and optimize your Storefronts to make sure you’re set up for success wherever couples are looking for you.
We encourage you to continue to build out and regularly update the content on your Storefront! But, don’t worry–you don’t have to update it every day. A good rule of thumb is to tweak your Storefront every three months.